MARKETER OF THE YEAR WINNER
As the travel industry changes, lead by shifting consumer needs and wants, Vanessa Richards has been committed to staying ahead of the curve. Forever grounded by her younger sisters battle with cancer, she knows women can achieve and overcome anything.
Faced with an industry that barely resembles itself from ten years ago, Vanessa transformed the Excite Holidays brand to one focusing on the new age consumer and one that agents would listen to. Her efforts were rewarded with a 35% growth in time to value and 40% increase in new agents using the platform.