Katrina Barry

Katrina Barry

WHOLESALE WINNER

Following her maiden Contiki voyage at age 38, Katrina Barry saw so much potential for the business she agreed to take on the managing director role. Once settled in Katrina in conjunction with her strong female leadership group began to redefine the direction of Contiki, aiming to optimise targeting and revenue that delivered double-digit growth in sales.

A risk taker and strong digital adopter, in 2017 Katrina led Contiki away from it’s traditional advertiser role towards content production and community engagement, a strategy that prompted Contiki’s biggest year ever, achieving 105% of it’s sale target.

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