SOCIAL MEDIA WINNER
Danielle Kirk’s role as a social media professional means she needs to always focus on the shifting methods of staying relevant in her industry. The commitment required for this is a hallmark of Danielle’s attitude, as tested in 2017 when she was tasked with revamping Contiki’s approach to Facebook marketing.
Her tenacious approach to understanding Facebook’s algorithms resulted in a huge jump in engagement with content and an 18% increase in followers. Danielle’s work ethic and determination to succeed, inspired by iconic journalist Gloria Steinem, lead to a 101% rise in monthly leads and conversions, media and influencer partnerships and smashed goals both she and the company set.